Top Trends and Proven Methods
To Reach Customers Faster and Smarter
50 Shades of a Button: The Heatmaps That Shortcut to Conversions
What is the hottest area on the site? Where does the app fall short? And why are there entire areas that the eye cannot see? Get the convenient and effective way to turn a gut feeling into a visual display and crack the explanations behind the numbers.
Lessons from Starbucks and Netflix: The brands that turned the previous crisis into a roaring success
The coffee queen focused on the customer and the community, the streaming giant answered the need of the hour, while Amazon broke the market with innovation. What can we learn from those who did it big in 2008?
Threats and Opportunities: 5 Post-Corona Trends Every Marketer Must Know
Hours are becoming more flexible, privacy is secondary, and the elderly are storming the Internet. How will the health-cultural trauma affect the world of products and services?
A new world opens: Marketing in the Corona routine
The world that is slowly returning is very different from the one we left on Purim. What happened to consumer culture? What trends were born to stay? And how do we now build a marketing strategy in digital and in general?
Length doesn’t matter – microcopy, in short
You can relax and cancel the order from Amazon, you don’t need a new magnifying glass.
How to Sell to Sellers: B2B Marketing Tips
Prefer reports and analyses over emotional messages, act indirectly through end customers, don’t neglect offline and remember that it’s a marathon, not a sprint: rules of thumb for marketing to businesses
From copy to pixel: How to build a marketing website
Write simply, close the gaps well before programming, don’t compromise on loading, and remember that the mobile version must come first: 15 rules of thumb for building a branded website
Plant an idea, strengthen a brand: This is how to build an awareness campaign on Facebook
How do you formulate a strategy, who do you target, what is the mistake most of us make – and why do you need a lot of air? Ravit Goffman from Goffman Creative takes us on a trip down the panel