Our word

22 Sep 2020

From pandemic monitoring to smart marketing: QR Code in Corona

The ability to scan a code quickly and from a distance is not new, but it seems to have been born for the days of contactlessness. Now it is transforming the worlds of retail, hospitality and marketing, allowing us to open borders, return to restaurants and mediate efficiently and with maximum targeting between the physical and digital worlds.

14 Jul 2020

Story stickers, free promotions, and self-edited videos: Free marketing tools for small businesses

Google, Facebook, Pinterest, and local content platforms are launching new and effective tools. The goal: to help small and medium-sized businesses optimize digital marketing during a time of economic fog.

17 Jun 2020

What, how much and how: Digital marketing in the Corona routine

This is not the time for cynicism or over-knowledge – our customers are sensitive now and are scrutinizing us with their eyes. Double standards or a single tactless image could ruin all the effort we have invested. What would be welcome? Effective digital marketing is one of the most significant keys we have, especially in […]

11 Jun 2020

50 Shades of a Button: The Heatmaps That Shortcut to Conversions

What is the hottest area on the site? Where does the app fall short? And why are there entire areas that the eye cannot see? Get the convenient and effective way to turn a gut feeling into a visual display and crack the explanations behind the numbers.

28 May 2020

Lessons from Starbucks and Netflix: The brands that turned the previous crisis into a roaring success

The coffee queen focused on the customer and the community, the streaming giant answered the need of the hour, while Amazon broke the market with innovation. What can we learn from those who did it big in 2008?

14 May 2020

Threats and Opportunities: 5 Post-Corona Trends Every Marketer Must Know

Hours are becoming more flexible, privacy is secondary, and the elderly are storming the Internet. How will the health-cultural trauma affect the world of products and services?

08 May 2020

A new world opens: Marketing in the Corona routine

The world that is slowly returning is very different from the one we left on Purim. What happened to consumer culture? What trends were born to stay? And how do we now build a marketing strategy in digital and in general?

08 May 2020

Length doesn’t matter – microcopy, in short

You can relax and cancel the order from Amazon, you don’t need a new magnifying glass.