We have developed advanced software solutions, systems supporting SMS/WhatsApp campaigns, AdTech tools, features for real-time campaign optimization, and more.
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In a dynamic market, in a world that is changing at a pace never seen before, we build an effective marketing and content strategy with you. We will provide you with creative experts, advanced AdTech tools, and technological means for precise branding.
The experience we have gained gives us a unique perspective on the world of branding and digital marketing.
We have supported clients of all types, sizes, and sectors, and have gained in-depth knowledge of a variety of fields.
The platforms we have built serve a huge variety of users in Israel and around the world every day.
User Experience — Content — Platform — AdTech — Storytelling —
Podcast — User Interface — Marketing Solutions —
The digital space makes the target audience more accessible than ever, but the challenge is only growing. Our solution includes: refining the organizational vision, defining goals, building a content and marketing strategy, establishing technology platforms, driving campaigns, optimizing content and measuring KPIs. Experienced professionals with advanced capabilities in creative, content and technology will realize the full potential that digital allows for you.
Technology, Branding, Campaign, Analysis
Technology
We have developed advanced software solutions, systems supporting SMS/WhatsApp campaigns, AdTech tools, features for real-time campaign optimization, and more.
Branding
Branding is much more than logos and slogans - it should reflect the organizational vision, what guides its people, and the message they bring. Therefore, branding is a profession in itself that combines a lot of knowledge and experience, as well as intuition.
Campaign
We have built hundreds of digital campaigns on social media and search engines, as well as traditional media campaigns. We have built content platforms from scratch and achieved a dramatic improvement in sales leads.
Analyses
A campaign does not stand alone - it is part of a bigger picture, and has a clear purpose. Defining KPIs, measuring them in real time for optimization, and drawing lessons for the next steps are an integral part of the matter.
Cyber — Retailing — Real Estate — Tourism — Heavy Industry —
Fintech and Finance — Industry — Health — Digital — LIFESTYLE — Company —
Creating content platforms, building websites, establishing social profiles, landing pages, developing features
Sponsored campaign, Inbound marketing, SEO, SMO, PPC, Native, Newsletter, Customer Journey, Engagement, AdTech solutions
Storytelling, UX Design, Visual Merchandising, Brand Language, Corporate Responsibility (ESG), Employer Branding
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Welcome to the innovative game of Goffman Smart Marketing! Our bird needs your incredible navigation skills to overcome obstacles and achieve success. As in smart marketing, also here – planning, timing, and strategic thinking will help you go far! Ready for a challenge that will keep you forward?
| 4 | liron :) | 111 |
| 5 | Israel | 108 |
| 6 | Israel | 106 |
| 7 | Liron 🤴 | 103 |
| 8 | Artem | 93 |
| 9 | ROMAN | 81 |
| 10 | liron | 68 |
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Launch, aim and make it through levels in Goffman's Rocket Game!
This innovative marketing adventure puts you at the center of the action. You have to hit as many icons as possible and complete the challenges, just like marketing leads to success. Will you be up to the challenge?
| 4 | Alex | 228 |
| 5 | Alex | 226 |
| 6 | Israel | 189 |
| 7 | Liron | 143 |
With great excitement, a lot of energy and creative joy, we started our way.
It all started in a small branding office somewhere in the center of Tel Aviv with a few clients who believed in us. We knew that good service and winning creative would chart a new path for us and make the market know us and believe in us at least as much as we do :)
Internet, cyber and telecom are becoming common words in our work.
From the visibility of sales spaces and offices to supporting campaigns and sales promotion activities and service - we are there for every need with a set of especially creative tools.
Point of sale and work environment branding is a real specialty.
The ability to brand a space in the spirit and values of the company, with the desire to create a pleasant environment for employees and customers, requires thinking and planning. When we start with projects of this type, we integrate all solutions from the visibility and creative stages to on-site production, through maintaining safety at work and coordinating with all departments in the organization.
We have renewed ourselves in a stunning office
After months of renovation and planning (led by interior designer Dana Shaked), we moved to new offices. Happily, we were able to create a creative workspace with a contemporary spirit that makes us start every day with a smile and host clients with great joy.
And yes, there is parking. You are welcome to visit :)
The advertising world in Israel is growing stronger in the digital arena and we are growing with it.
Alongside traditional media, we are proud to present our digital department, which combines excellent creative with complex analytics.
Dashboard is the name of the game
The fitness world is also rushing towards the online arena.
Our past clients, who until now have advertised in traditional media, are moving to precise digital advertising with our careful guidance.
Content-rich campaigns allow international super brands to break through the frontal point of sale and enable direct purchase through a campaign and sales sites (E-commerce).
Unique models, complex dashboards, sales sites and image are the basis for proper marketing.
We are proud to offer our clients a variety of solutions developed by our team at Gofmans' Smart Marketing.
Our characterization, design and development capabilities open a window for clients who understand the importance of accurate digital arenas where data can be stored, complex purchasing processes can be carried out and customer journeys can be planned.
Apartments in Israel and abroad are being launched with digital campaigns, whether in Ganei Tikva or Warsaw. The road to selling real estate requires in-depth market research, a review of local and global trends, and targeted and precise advertising of each and every piece of content.
It's not quantity that matters here, but quality. And that's exactly what we're here for.
Content is king! We have understood this for a long time. But now we have an effective platform that also supports this statement and allows our clients to have a home for quality content, and for us - to develop independent arenas that support our strategy as a creative agency with a specialization in digital.
If you haven't visited yet, now is the time: web2info.co.il
In good times, we have crossed oceans, and we are proud to tell about a variety of campaigns that appeal to a non-Israeli audience and outside the boundaries of the sector known in Israel.
From tourism to the worlds of heavy industry, we accompany clients from the thinking stage to campaign management.
The activity does not have to focus on Israel. This is your time to challenge us :)
In good times, we have crossed oceans, and we are proud to tell about a variety of campaigns that appeal to a non-Israeli audience and outside the boundaries of the sector known in Israel.
From tourism to the worlds of heavy industry, we accompany clients from the thinking stage to campaign management.
The activity does not have to focus on Israel. This is your time to challenge us :)
We have taken a significant strategic step and entered the fascinating and evolving world of artificial intelligence. We have identified the enormous potential inherent in AI technologies and we understand the profound effects they can have on the field of digital marketing.
We created GOFMANS.AI, an innovative platform based on artificial intelligence, designed to help businesses and the private audience create high-quality and effective marketing content. GOFMANS.AI combines our extensive knowledge and experience in the field of digital marketing with the most advanced technologies in the field of AI. It offers a wide range of tools and functions, allowing users to create personalized content according to the level of creativity required, and improve the effectiveness of their marketing campaigns.
Turn any idea into reality with the GOFMANS.AI app. Create engaging posts and content on WhatsApp, matching the level of creativity required, all customized to your brand. With intuitive tools and advanced AI capabilities, you can create quality content easily and quickly, and send it immediately on your personal WhatsApp.
We have taken a strategic step and started offering an advanced marketing service on WhatsApp, which allows our clients to effectively reach their target audience. The service includes a deep understanding of customer needs, integrating the brand's visual language, implementing artificial intelligence capabilities to create personalized automated responses, and ongoing monitoring of campaign performance to achieve optimal results.
Emergency campaign
A digital campaign that emerged at the beginning of the Iron Sword War in light of the immediate need to supply emergency generators
Global image website
Digital campaign
Strategy development, creative and management of a sales campaign in various media for electric vehicle charging stations from Zen Energy
Campaign for the international brand Montabert
Creation of digital assets and campaign management for the sale of advanced hydraulic rock breakers of the international brand MontabertDigital registration campaigns
Sales campaign for the international brand Caterpillar
Digital sales campaign for model 432. Including advertising on TikTok.
is a docu-network series that follows the lives of 6 inspiring women and men.
What does life look like between despair and hope? Between crippling pain and the desire to convey that everything is fine? Between the physical limitation and the uncontrollably changing body, the promise to "fly through life" and enjoy every minute? The web series "Competitors" from Bazalt Pharma brings us together with inspiring women and men who ask us to see them as they are, with the laughter and pain, and to understand that a plant is not a crime - medical cannabis is what helps them get through the day.
We had the honor of launching the exciting series together with Bazalt, to give it the promotion and digital presence it deserves and to produce an accompanying podcast series with the stars of the series.
Building a campaign for a real estate project
The Israeli real estate market is boiling. Especially in areas of demand, it requires a deep understanding of complex processes. Amos Luzon's UNIK brand has become synonymous with quality, uniqueness, attention to detail, high-standard finishes and first-class professionals.
We digitally marketed the UNIK TOP project, a spectacular urban equalizer of four terraced towers in the Nahalat Yehuda neighborhood in Rishon LeZion, from end to end up the marketing funnel - from identifying the relative advantages and formulating the strategy, through building the campaigns, measuring them, optimizing them in real time and collecting leads, to conversions and sales.
New world, new branding
The shift to the cloud is gaining momentum among enterprise organizations in Israel. It is fueled, among other things, by the opening of local data centers by international cloud providers - a critical element in terms of latency and geographic location (data residency); and by the Nimbus project for cloud computing by government ministries.
As part of this trend, Bezeq International has become a leading ICT company that provides advanced infrastructure and IT services to its business customers, with server farms and a strong cyber defense arm. We provided it with unique UX-UI services and a digital strategy, designed to illustrate the structural-perceptual change and the transition to the new world.
Ecommerce Lead Campaign Caterpillar Importer
To truly appreciate the power of the connection between the physical and the digital, it is worth looking at heavy industries. Tractors, backhoes, engineering machinery, generators and energy systems - all of these currently form a bridge between worlds and remind us that even the heaviest equipment must have a foothold in virtual space.
We are pleased to accompany the importer of the global brand Caterpillar (CAT) in the e-commerce system, deepening the digital presence and lead campaigns.
An original and engaging content arena
The world of medical diagnostics is exciting and fascinating. Endless research in laboratories leads to early detection of diseases, finds ways to stop the spread of viruses and bacteria, and has saved humanity on more than one occasion. However, the vast majority of humanity is not exposed to it at all. It is a world that operates under the radar.
To open a window to the wonders of diagnostics - and as part of a strategic marketing move - we established a joint content arena for DiaSorin and Assuta. You can read there, or listen to the original podcast, about pregnancy tests, the importance of vitamin D, the secrets of the coronavirus, non-invasive testing for Helicobacter, and more.
Building a content arena on service topics for "Shufersal"
The At Your Service content arena was established for the community of those involved and interested in the world of customers and service in Israel, with the goal of creating a platform for high-quality professional content and with the desire to enhance the discourse in the field of service in Israel and thereby increase awareness of this issue. The arena is a place for open discourse, publishing opinion columns, articles, interviews, and more. We built the content arena for "Shufersal" from the conceptualization stage, through content creation, to the actual establishment of the arena - programming, design, SEO strategy, etc., while optimally adapting it to the various media.
Ecommerce, campaigns and smart lead collection
Threats in cyberspace are increasing, and no one is immune - not the end user anxious for their privacy, nor the giant international corporation afraid of a ransomware attack. The good news is that information security solutions are also constantly improving.
ESET provides end-to-end security solutions for home and business, including all networks and smart devices. We are proud to accompany them throughout the marketing funnel with e-commerce activity and digital campaigns in the B2C worlds, alongside collecting warm leads and targeting audiences in the B2B sector.
Ecommerce and campaigns for the global sports watch brand
Falling in love. This is the best thing that can happen to a brand. It can happen thanks to the quality, precision, functionality, added values or the way the product makes us feel about ourselves. And all of these can come true in the combination of sports and technology.
The sports watch brand Polar is a clear example of branding excellence that has a whole story behind it. A story of achievement, of setting goals and meeting them, breaking boundaries and the human spirit. We are proud of our partnership in the field of e-commerce and digital assets with this high-quality global brand.
Branding and digital assets for an innovative operational-financial model
How do you incorporate "economic thinking" into your work processes - literally into every link in the value chain of the service or product? To remain relevant, you need a model that connects the operational and financial systems in your business and puts an end to the ever-common question: "Where is the money?"
Xtra number supports companies with a suite of tools and methodologies for smart, technological, and real-time management, which will ensure reliable and accurate data and lead them to "Industry 4.0." We were delighted to partner with them in the areas of branding and building digital assets.
Content marketing
Content is king. It is the most effective way to the heart - and ultimately the pocket - of the customer. We see it every day: quality and relevant material works. It moves the interested reader through all stages of the funnel, from awareness to purchase, contributes to brand loyalty and creates long-term relationships.
The Web2Info platform from Gofmans' Smart Marketing is a first-class digital asset, rich in UX-UI options, for generic or sponsored promotion. Together with our content, programming and design experts, the platform is a game-changing springboard for prominence, differentiation and brand identity.
Content that is much more than content
In digital marketing, the lion's share of traffic doesn't come to us through the door, but through the window. Casual surfers, those who came to our digital assets following specific content that spoke to them or some service they wanted to consume, are the key to expanding the circle.
WEBi is a digital business card - a free service for providing contact information and leaving a first impression in the job market, among potential clients and partners, within the ecosystem, and in general. It's also a good example of anticipation - that window that may bring us, even without us realizing it, the next loyal reader or hot lead.
B2C eCommerce Solutions
Like everything in our new lives, private space is also a dynamic environment that changes according to life stage, needs and mood. Therefore, private space, and from a young age, should be designed with maximum flexibility and simplicity when changes occur, because they are much more frequent than in the past. And, lifestyle is also now branded.
Drimini provides affordable and convenient adhesive solutions with a wide range of brands in a familiar design or according to personal choice and creation, which make each space unique, unique and special. We were pleased to provide the company with B2C ecommerce solutions, digital assets and content marketing campaigns.
Branding processes in the digital and physical world
Enterprise organizations in Israel and around the world are undergoing an accelerated IT revolution, the highlight of which is digital transformation and migration to the cloud. This complex process involves not only adopting cutting-edge technologies and recruiting new talent, but also changing the perception of organizational operations.
Malam Team is at the forefront of the IT infrastructure revolution that organizations from all sectors and all sizes are undergoing. We are proud of our collaborations around branding processes, including employer branding, and the creation of marketing products in the digital and physical worlds with a clear line connecting the channels and worlds.
Rebranding and visual language design
We live in a dynamic, fast-paced and changing world, exposed to the pressures and ravages of time. In the midst of all the chaos, we need to take time and take care of our health and self-perception. "Maccabi Natural" is the leading network for complementary and integrative medicine, intelligently combining Western medicine with alternative medicine. For "Maccabi Natural" we carried out a comprehensive rebranding process from the strategy stage to the visual expression of the leading values of the treatment and the method of service in the network, while emphasizing all the inherent advantages of the treatment and the integrative method.
Our range of services is comprehensive and broad. But one of the beautiful things about the world of digital advertising and marketing is its dynamism. We often tailor a suite of solutions for a specific client, thus exposing ourselves to new realms in terms of content worlds and types of technology.
Contact Us
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