Hidden in the content: The hottest trends on Instagram for 2020

It seems like everything has already happened on Instagram in 2019, but the app never ceases to surprise and a lot is going to happen, especially in the coming year. On the one hand, the app adapts itself to the target audience, to their lifestyle habits, puts them at the center, “makes” the use easier and updates itself according to hot apps that are also influential. On the other hand, it opens up even more business possibilities and takes the technology a few steps ahead of everyone else.
So open the camera, first frame…

betteratf8@

Down with editing

One of the hottest trends on Instagram today is: no-edit-edit. The trend is basically minimal edits and keeping the authentic look in the post/photo, with an emphasis on videos. Authenticity is the key, and there is no need to spend high budgets like in the past on editing a video or post, simply using an editing app or simply through your smartphone, which is already equipped with a great camera, will do the job, or rather, it won’t, and that’s how it’s perfect. The “look” in the style of Too cool for school, is what’s hot now. Despite the trend, filters, for example AR filters, are the “hot” thing right now, you added one and you achieved the goal. PS, brands are also adopting this approach more (credit: Later.com).

later.com

Hide & Like, twice a week

Instagram is still exploring the possibility of hidden likes, as recently tested in Australia and Canada. The goal is to increase the number of posts in the feed, and encourage people to share more content without worrying about the number of likes they will receive. Content is still king in 2020, and the focus is on it, and if you have to lower the thumbs up to encourage creators to share, so be it. Another trend to encourage good content, which various businesses and brands have already been wise enough to adopt, is reducing the number of posts to a “maximum” of twice a week. This encourages creators to invest in content, to summarize, and to upload the “best of the best” that week, which also increases the engagement rate, so invest.

WWD.com 

Instagram Checkout and Shopping From Creators

The trend of turning Instagram into a full-fledged e-commerce platform, from A to “I had fun paying without leaving the app,” continues in 2020. Back in March 2019, Instagram launched Instagram Checkout, the option to purchase directly from the app without leaving, which is currently partially available to certain companies. In addition, a feature is also set to be added this year – Shopping From Creators, which allows influencers and celebrities to add shopping tags to their posts. Devoted followers will click on the link and purchase the product directly. Imagine the next Black Friday if everything works out well…

medium.com

TikTok-gram

You probably already understood, in 2020 it is impossible to separate Instagram from the video app TikTok, and this is just the beginning. This is just a small example of the developing trend, which takes a video sharing app that connects and keeps the younger target audience on Instagram, something that Facebook may already be having a little trouble doing. Right now it is TikTok, tomorrow it is another app. But the infrastructure has been laid. The content itself is less “filtered”, especially in Stories, connects more with the target audience and is less designed.
Another trend in the context of “lightness” and independent and fast design is tweets and memes, which have become more relevant and have returned to star in the live text in posts or within the stories themselves. You can also see that large brands are launching activities that redesign the content of the post and appeal to younger and more diverse target audiences, for example: “Write to us in the comments with a GIF/Meme only…”. The videos themselves? Between one and 10 seconds, five seconds less than was customary.

sayingimages.com

Content, content, and more content, that’s the main thing. Along with it, creativity is the common denominator of the prevailing trend on Instagram this year. Originality is a Must, more quality than quantity, and even if it’s AR Stories that are gaining momentum, they should be unique, and those related to you or your business, preferably. The stage and the (hidden) likes will be given to those who make the most of it, stand out, DIY is not a dirty word, and there are filters, apps, and platforms that will make your content on Instagram better. And hey…a little less filter, okay?