Where did I catch you? Probably at home. You can get upset about the situation, but real marketing warriors know how to take advantage of any situation, even the coronavirus outbreak, and turn it into a creative “virus,” a little.
Between stopping alcohol gel and hysterical hand washing, I wandered around the web and collected a few bright spots that make you smile…
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Strong at Home: Rewot The Italians
The situation in Italy is not good to say the least. The Italian digital agency rewot_industry) Rewot@) launched the campaign #iorestoacasa, or in Hebrew: “I stay at home”, with the aim of strengthening the public and emphasizing the importance of staying at home. The creative and message of “Just because you are at home, does not mean that life stops” is conveyed by a superhero, and focuses mainly on the elderly. A similar global campaign, #stayathome, has been launched all over the world and especially in the US, in which celebrities are taking an active part. Take the example of Arnold Schwarzenegger, the Terminator, who uploaded photos and videos from home isolation, with his unique pets…
Tim Boyle Getty Images
Walmart also in the parking lot
Retail is back on the agenda. Walmart@ is not giving up on any customers, and is working to get customers back into stores and empty their shelves, after they undergo a corona test in the store parking lots. Not sure if this is possible, even legally, but you could say they are fighting for their customers.
https://www.instagram.com/p/B9ottw7g9SP
corona@
Business as usual? Corona, the beer
The beer brand stressed that the coronavirus has not damaged its image or marketing. Another survey in the US showed that about 40% of Americans over the age of 21 who drink beer (737 people asked) will not buy Corona especially now. (Source: campaignlive.co.uk). So what will happen? At least according to Corona’s Instagram, it will be toooooooooooo.
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