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17 Feb 2022

Professionalism is no excuse for boredom: Digital marketing of medical and diagnostic devices

Even under tough regulation, it is possible to be creative. Marketing through attractive and relevant content, built layer by layer and involving support teams in sales, is the way to the hearts of caregivers and medical institutions.

15 Jun 2021

Podcast Marketing: How to Do It and Why It’s So Profitable

Cheap, easy to produce, easy to promote, and does wonders for credibility and brand identity: podcasts are taking the world of advertising and digital marketing by storm, yet it’s still possible to stand out and get real value from them.

04 Feb 2021

So much for 2021: Nine digital design trends

Slim, fast and interactive, with more 3D, environmental awareness and resemblance to the real store: this is how technology is changing web and app design, and these are the main trends that will characterize the field in the coming year.

28 Jan 2021

Considering leaving WhatsApp? 5 alternatives worth knowing about

Everyone is talking about Signal and Telegram, but there are other options that aren’t bad at all. Which is the most convenient? Which is the most secure? And where will we have to do without emojis?

18 Jan 2021

Apple has changed the rules – and this is how you should advertise on Facebook from now on

Changes to privacy policy have far-reaching implications for the ability to target campaigns, analyze exposures, and optimize. Facebook recommends a series of tools and adjustments

22 Sep 2020

From pandemic monitoring to smart marketing: QR Code in Corona

The ability to scan a code quickly and from a distance is not new, but it seems to have been born for the days of contactlessness. Now it is transforming the worlds of retail, hospitality and marketing, allowing us to open borders, return to restaurants and mediate efficiently and with maximum targeting between the physical and digital worlds.

14 Jul 2020

Story stickers, free promotions, and self-edited videos: Free marketing tools for small businesses

Google, Facebook, Pinterest, and local content platforms are launching new and effective tools. The goal: to help small and medium-sized businesses optimize digital marketing during a time of economic fog.

17 Jun 2020

What, how much and how: Digital marketing in the Corona routine

This is not the time for cynicism or over-knowledge – our customers are sensitive now and are scrutinizing us with their eyes. Double standards or a single tactless image could ruin all the effort we have invested. What would be welcome? Effective digital marketing is one of the most significant keys we have, especially in […]