Our word

12 Jan 2023

Communities, signals and lots of AI: Digital marketing in 2023

The process is more important than the CRO at the end, the quality of content outweighs the number of followers, and social platforms with much more freedom are being born. This is what digital marketing will look like in a year of a challenging economy

04 Oct 2022

Post Cookie World: The Important Adtech Trends of 2023

On the one hand, gaming, streaming, and wearables are gold mines for advertisers. On the other, one of their most effective tools is about to disappear. And how are we preparing for the big comeback of contextual advertising? Key trends in the world of digital advertising and marketing, which is undergoing nothing less than a revolution

17 Feb 2022

In the customer’s mind: Marketing through quizzes

Make it easy without being disrespectful, look for a broad common denominator and remember that it is not Stand-alone: A quiz is a great way to “make noise” and increase familiarity and memorability. You just have to build it correctly One word, five letters, six attempts. A simple word game, which an American programmer who […]

17 Feb 2022

Professionalism is no excuse for boredom: Digital marketing of medical and diagnostic devices

Even under tough regulation, it is possible to be creative. Marketing through attractive and relevant content, built layer by layer and involving support teams in sales, is the way to the hearts of caregivers and medical institutions.

15 Jun 2021

Podcast Marketing: How to Do It and Why It’s So Profitable

Cheap, easy to produce, easy to promote, and does wonders for credibility and brand identity: podcasts are taking the world of advertising and digital marketing by storm, yet it’s still possible to stand out and get real value from them.

04 Feb 2021

So much for 2021: Nine digital design trends

Slim, fast and interactive, with more 3D, environmental awareness and resemblance to the real store: this is how technology is changing web and app design, and these are the main trends that will characterize the field in the coming year.

28 Jan 2021

Considering leaving WhatsApp? 5 alternatives worth knowing about

Everyone is talking about Signal and Telegram, but there are other options that aren’t bad at all. Which is the most convenient? Which is the most secure? And where will we have to do without emojis?

18 Jan 2021

Apple has changed the rules – and this is how you should advertise on Facebook from now on

Changes to privacy policy have far-reaching implications for the ability to target campaigns, analyze exposures, and optimize. Facebook recommends a series of tools and adjustments