Our word

29 Oct 2023

Marketing in wartime

During times of war, our environment undergoes significant changes and various industries, including the marketing industry, are deeply affected.

18 Apr 2023

Jasper, Albert, and the Perfect Landing Page: Six AI Tools That Are Powering Advertising and Marketing

From Shakespearean syntax to optimization across platforms and target audiences to robotic copywriting that you have no chance of surpassing – artificial intelligence is opening an era in digital advertising. Welcome to a journey by machine

29 Mar 2023

Dance of the Machine: Midjourney’s AI creations already look like the real thing

Records of photorealism are broken in the visuals of Midjourney 5.0, to the point where it is not always clear what is real and what is artificial. Natural language understanding has also been significantly improved. What will happen to art now?

29 Mar 2023

Here it comes: Everything new in ChatGPT4

More creative, smarter, provides more detailed answers and can even decode images: OpenAI’s smart chatbot is getting an upgrade, offering you a power and brain multiplier of another order of magnitude.

16 Feb 2023

How ChatGPT is changing digital marketing

From copywriting to SEO, from understanding market needs to campaign personalization – the smart bot is a force multiplier in the world of marketing and advertising. How best to utilize it and what is important to be careful of?

12 Jan 2023

Communities, signals and lots of AI: Digital marketing in 2023

The process is more important than the CRO at the end, the quality of content outweighs the number of followers, and social platforms with much more freedom are being born. This is what digital marketing will look like in a year of a challenging economy

04 Oct 2022

Post Cookie World: The Important Adtech Trends of 2023

On the one hand, gaming, streaming, and wearables are gold mines for advertisers. On the other, one of their most effective tools is about to disappear. And how are we preparing for the big comeback of contextual advertising? Key trends in the world of digital advertising and marketing, which is undergoing nothing less than a revolution

17 Feb 2022

In the customer’s mind: Marketing through quizzes

Make it easy without being disrespectful, look for a broad common denominator and remember that it is not Stand-alone: A quiz is a great way to “make noise” and increase familiarity and memorability. You just have to build it correctly One word, five letters, six attempts. A simple word game, which an American programmer who […]