From Shakespearean syntax to platform and audience optimization to robotic copywriting that you can’t beat – artificial intelligence is ushering in an era in digital advertising. Welcome to a machine journey
With all due respect to gut feelings, good marketing is based on data. Therefore, the meteoric rise of AI available to everyone has a lot to contribute to it – from monitoring the market, trends and competitors to customer feedback. Artificial intelligence simplifies and streamlines collection and analysis processes, significantly speeds them up and allows you to digest huge volumes of data in zero time. It helps measure, accurately and improve campaign ROI, facilitates optimizations such as SEO and shortens copywriting times. In a certain sense, AI is redefining the world of marketing, with a toolbox it has never had before. Here are some software and platforms worth getting to know:
Albert – Stop shooting in the dark
This is every advertiser’s Achilles heel: how can you know in advance that a campaign will work? Here’s how: Albert creates personalization and optimization of advertising content as it is expected to be received on social networks and various platforms. This technology goes through Facebook, YouTube, Google Ads, Bing, and more to gauge the impact and expected results of a campaign. In this way, it reduces costs and optimizes the advertising campaign in advance, finding the ideal platforms and market segment for it. You can think of it as a robot that is embedded in the marketing departments of advertisers and improves digital advertising from end to end. According to the definition of its Israeli creators, Albert builds a digital advertisement “for the right user, at the right price and at the right time.”
Jasper AI – The robot that writes me
What would you say about 100% accurate, original content, SEO-optimized and successfully passing AI tests, i.e.: not identified by the various programs as the product of robotic work, but perceived as human for all intents and purposes? Jasper works 10 times faster than the average human copywriter. The content that the software generates, based on ideas it brings, is most of what you would expect from an article aimed at collecting leads or attracting traffic to a website. This is probably the result of “reading” 10% of what is published online, as the developers claim. All you need to do is give it a topic, enter keywords, specify the type of product you want – informative content, an advertisement, a niche blog – and it will do the job. You can also ask it to change the tone or language combination. For now, Hebrew is not included in the 25 languages that Jasper supports. And like its Generative AI sisters, at least at this stage, it does not really replace the human writer. But it certainly helps him reach his goal, and quickly.
Headlime – The Art and Name of a Landing Page
Everything on a landing page needs to be perfect, from the visuals to the copy. Headlime takes it a few steps further: Using GPT and OpenAI deep learning technology, it predicts and completes sentences that the content creator is starting to compose, suggests a winning headline, condenses the text to the word limit or ideal length, and is able to write copy in a variety of languages and tones of expression. Like Jasper, it can also write longer texts, but it especially excels at landing pages, offering 1,700 templates to choose from. So if you’re running an international campaign and urgently need a multilingual landing page, it’s worth a try.
Chatfuel – The Fast Track to Chatbot
Some find it effective, others abhor it and everything it represents, but one thing is certain: the chatbot is here to stay, at least for the foreseeable future. In the end, it’s a super effective tool for sales promotion, customer service, branding, lead generation, and answers to frequently asked questions (FAQs). And if the answer isn’t satisfactory, you can always redirect the user to a human. Chatfuel, like Manychat and other software, is designed to make it easier to create a chatbot through templates, features, and technical tools that don’t require any programming background to operate. This smart software can understand sentences even with grammatical and spelling errors. Given its partnership with Meta, it’s especially effective for creating chatbots on Facebook Messenger.
Userbot.ai – The Hardest Chatbot in the Class
Like any good chatbot, this tool also hands over the care to the human factor when it is unable to help. But unlike its peers, it stays in the picture, learns from the conversation and applies the lesson the next time. Thus, over time, it becomes more intuitive and effective. In addition, it interfaces with common CRM platforms and provides useful information about customers, support and sales, so that you can use it to monitor the efficiency of your teams.
Grammarly – Write like Oxford
Hebrew is a difficult language, but neither is English. If you have difficulty expressing yourself, are not sure you are accurate, can’t remember when it is Affect and when Effect and what the Past perfect progressive is for, here is the solution you have been looking for. This free tool (you can also purchase a paid package) uses smart technology to analyze what you have written and offer you some improvements. It goes through spelling, grammar, punctuation, word order in a sentence, matching the message to the overall content, and even language levels that each may be correct, but together it just doesn’t work. The suggestions are displayed quickly with different color markings without affecting the writing area. Grammarly works great with Word, Gmail, Facebook, Twitter, and more, and it offers smart browser extensions to optimize the work to the maximum. Or as it would probably correct us: to the maximum.
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