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Orangetheory Fitness

The Challenge

Bringing the famous American fitness brand to Israel. Escorting it through everything

from banners and print products to digital campaigns and landing pages.


We followed the brand’s graphic language and took it to another level!

Our solution

Taking care of the marketing and creative side for this brand and walking it through establishment in Israel.

We pushed the brand forward using facebook sponsored ads and posts, video clips and a landing page to sign up for membership. We analysed the data we got from them and targeted the campaign to a specific audience. The brand’s first studio is opening these days and the campaign brought a lot of members.