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Turning yellow into gold

The Challenge

Branding the bank's new HNW customer center creating a unique, premium identity, but still remaining loyal to the bank core identity and visual language


Gold is the new yellow

Our solution

FIBI's brand colors are blue and yellow. In order to create a new, more hi-end brand without drifting too far from the original brand identity, we used sophisticated gold and silver tones that replaced the original yellow color, while choosing more business-oriented visuals to reflect the target audience's world.